Magnetic Activation | Sponsorship & Event Strategy, Activation, & Delivery

Betway

Delivering stand-out sponsorship strategy & activation across a world-leading portfolio of assets including West Ham United FC, Premier League Darts, Cheltenham Festival & Froch vs Groves II at Wembley Stadium.

Sky Sports F1

Appointed to deliver the event planning, venue sourcing, H&S compliance, branding & floor management of the ambitious & acclaimed Sky Sports F1 Petrol Station Takeover, to support the launch of the new F1 season.

Client: 160over90

Natwest

Bringing to life the longest running partnership in world Cricket with engaging matchday experiences, employee engagement events and inventory management & distribution of their ECB & RFU assets.

Client: M&C Saatchi Sport & Entertainment

EA SPORTS

Appointed by their UK PR agency to lead on event production & inventory management for their experiential campaigns & content creation days across their leading titles including FIFA & NFL Madden.

Client: 160over90

Sharp’s Brewery

Award-winning event design & production for the UK’s most innovative brewery. Integrating all brands including Doom Bar, Atlantic Pale Ale & Offshore Pilsner, across a stellar portfolio of events including Aintree Grand National, Big Feastival & Taste London.

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_ABOUT US

_SPECIALISTS IN SPONSORSHIP ACTIVATION & EVENT PRODUCTION

We create, deliver & manage exciting, powerful, relevant & cost-effective brand experiences that bring brands life.

Merging the power of the brand with sport, entertainment & the arts as the content to drive awareness, influence consumer perceptions, drive sales & build profitable brand affinity.

We work for brands, rights-holders, venue owners & collaborate with agencies.

Our approach is:

Passionate, fun & proud
Creative, relevant & engaging
Commercially focused & meticulously detailed

We are equally comfortable sat at our desks planning or rolling our sleeves up in a muddy field. But across all that we do, we are there to deliver results, with a bit of fun along the way!

_SERVICES

At our desks
- Sponsorship & Event Strategy
- Activation & Planning
- 2D & 3D CAD Visualisation
- Budget Creation & Control
- Site / Venue Selection & Surveys
- Project Management

In the warehouse
- Set Design
- Fabrication & Production
- Branding & Display
- Refurbishment
- Storage
- Fulfilment & Inventory Management

On-site
- Logistics
- Build & Breakdown
- Event Management & Staffing
- Talent & Ambassador Management
- Contractor Liaison
- H&S Compliance

_SOLUTIONS

Our work is built on years of experience, veracious planning, memorable creativity, and meticulous delivery

Product Launches & Press Events
PR Stunts & Guerrilla Activity
Content Creation
Roadshows & Tours
Sampling

Fan Zones
Employee Engagement
Pop-up & Retail Promotions
Corporate Hospitality & Ticket / Accreditation Management
Dinners & Awards

Live Events
Sponsorship Activation
Venue Overlay, Signage & Fit-Out
Trade Shows, Conferences & Exhibitions
Inventory Management, Fulfilment, Storage & Logistics

_BRANDS WE WORK WITH

We work with brands, rights-holders, venue owners, & collaborate with agencies

_QUOTES

This was a challenging brief combining a series of requests that most event activation agencies would politely decline. Managing the H&S of a live consumer event and managing stakeholders including petrol stations, traffic management and live production required detailed planning, clear communication and leadership allowing our team to focus on the PR, influencer marketing and content creation of the event. Magnetic Activation’s relentless pursuit of perfection in the delivery of this project ensured a successful delivery and a happy client, what more do you want?
Dan French, Senior Vice President, 160over90 - SKY SPORTS F1
Magnetic understand the nuances of a club’s rights structures, commercials and protocols in order to maximise opportunities for their clients. They build strong relationships with the club’s operational teams and are always enjoyable to work with. Worth speaking to if you want meticulous planning, creative & relevant ideas and seamless delivery of sponsorship activation campaigns.
Damian WIlloughby, Head of Sponsorship & International Development - CHELSEA FC
West Ham United sponsor’s Betway, are working to overcome the age-old sponsorship hurdle of shirt deals delivering value beyond awareness by offering fans the kind of content that they truly want.
Tony Connelly, Sports Marketing Reporter - BETWAY
Your team truly delivered an event that was by far the best Dream Prize Pepsi have ever offered. We are really proud and privileged to have your team be the face of our brand with consumers. Congratulations on five days of flawless execution and fulfilling, exciting interactive events. These winners had an experience of a lifetime. It could not have been better. The players & agents were incredibly complimentary.
Ellen Healy, Sr Marketing Director, Global Consumer Engagement - PEPSI